You scanned the QR code on my CV. You're in the right place.
Alex Hunter
Senior Product Leader.
Twelve years shipping things that matter, across mobile, data, and platform. I'm at my best when the problem is genuinely hard: noisy organisations, unclear priorities, high technical complexity. I bring calm, direction, and a bias for getting real work out of the door.
42%
Web-to-mobile conversion
iOS + Android, within three weeks of launch
£1.75
Funding secured
Predictive IoT modelling for Net Zero at National Grid
12+
Years in product leadership
ASDA, Sainsbury's, YBS, National Grid, Jugo Digital
What you get when you hire me
Strategy level. Delivery level. No theatre.
I'm equally at home talking strategy with a leadership team and sitting in a refinement session with engineers. I've done this long enough to know where things usually go wrong, and I find that useful almost immediately.
Delivery when things are messy
Unclear scope, competing priorities, teams under pressure: I've done it across six organisations and I know how to bring order without slowing everything down.
Alignment without the drama
I'm good at getting people pointed in the same direction. I do it by surfacing trade-offs clearly and giving stakeholders real choices, not watered-down compromises.
Outcomes over activity
I care about what actually changes for users or the business, not how busy the team looks. I'll push back on work that doesn't move anything meaningful.
Technical enough to be useful
I'm not an engineer, but I understand how software gets built. APIs, data models, platform constraints: I can have those conversations without needing them translated.
Career history
-
Jugo Digital
Senior Product Owner, Web, Mobile and Platform
Full-time2023 to 2024
-
National Grid
Senior Product Owner, Data
Contract2022 to 2023
-
Sainsbury's
Senior Product Owner, Data
Contract2021 to 2022
-
Yorkshire Building Society
Product Manager, Mobile Apps
Full-time2020 to 2021
-
Pocketworks Mobile
Product Owner, Mobile, Web and Platform
Full-time2018 to 2020
-
ASDA / Walmart
Product Owner, Web and Platform
Full-time2013 to 2018
Certifications
- Certified Scrum Product Owner (CSPO)
- Certified ScrumMaster (CSM)
Industries
- Technology / Digital
- Video and Audio
- Energy and Utilities
- Travel and Tourism
- Retail / E-commerce
- Financial Services
Available now. I'm actively looking for the right senior product role or consultancy engagement. If you're hiring and this page has given you a feel for how I work, I'd love to hear what you're building.
The way I think
How I work
I try to be honest about what we know and what we're guessing. I push for early evidence, not false confidence. And I care a lot about not wasting people's time.
Start with the decision
What actually has to be true for this to be worth doing? I want that question answered before anyone's writing code.
Prove it in small pieces
I'd rather get something real in front of users quickly and learn from it than spend months building on assumptions.
Look after the team
Clear scope, sensible rituals, decisions made at the right level. A calm team ships better work.
Leave it in good shape
Good cadence, clear metrics, a team that knows what they're doing. Not just something that worked while I was there.
First 90 days
What I would do when I start
Every role's different, but my first 90 days tend to follow a similar shape. Listen properly before forming opinions. Build trust before building roadmaps. Ship something small to prove I can work with the team, not just talk about it.
Weeks 1 and 2
Listen and learn- Meet every key stakeholder: understand their goals, frustrations, and what success looks like to them.
- Sit in on customer calls, support tickets, and any existing user research to hear problems firsthand.
- Review the existing backlog, roadmap, and any previous discovery or strategy documents.
- Map the competitive landscape and note where the product is ahead, behind, or differentiated.
Days 15 to 45
Shape and ship- Ship the first quick wins: small, visible improvements that build credibility with the team and stakeholders.
- Run focused discovery to validate the most important assumptions before committing to a direction.
- Share a draft roadmap by week four and pressure-test it with engineering, design, and the business.
- Establish delivery rituals: planning, reviews, retrospectives, and a definition of done the team actually agrees with.
Days 46 to 90
Own it- Hold a first proper roadmap review with clear outcomes, priorities, and the reasoning behind both.
- Use early data from shipped work to validate or challenge the strategy, and adjust accordingly.
- Make sure the team knows what they're working towards and why, not just what's in the next sprint.
- Identify the real risks: the technical debt nobody's talked about, the stakeholder who isn't bought in, the assumption that hasn't been tested.
From colleagues and managers
What people say
These are from people I've worked alongside and reported to. I think they're a more honest reference than anything I'd write about myself.
Alex is an outstanding leader with a deep understanding of product development. He is friendly and approachable, makes time for people, and creates a collaborative, inclusive environment. He explains complex ideas so everyone can follow, and consistently goes the extra mile to keep the product and the team in a great place.
Carla Castillo
Senior Product Designer, Jugo Digital
Worked together · May 2024
Alex is a solid Senior Product Owner on a clear path to Head of Product. He creates environments for collaboration and autonomy while keeping attention on the end goal. He is methodical in problem-solving, adapts quickly, and communicates with clarity and empathy across commercial and engineering stakeholders.
Alaa Khorshid
Innovation and Technology (ex IBM Consulting), Jugo Digital
Managed Alex directly · May 2024
Alex was an excellent PO. He kept the team moving in the right direction and helped shield us from outside interruptions. I would happily work with him again.
Oliver Foggin
Principal iOS Engineer, Jugo Digital
Worked together · May 2024
Alex brings out the best in the team with patience and a well-thought-out approach. He values input, quickly understands technical constraints, and improved our delivery rhythm through strong Jira practice. He is approachable, supportive, and consistently raises the bar.
Arit Belegu
QA Engineer, hellocare.ai, Jugo Digital
Worked together · May 2024
Selected work
Case Studies
Three examples of the kind of work I do. I've tried to be specific about what actually happened, rather than making it all sound more impressive than it was.
Jugo Digital
From Zero to Mobile: 42% Conversion in Three Weeks
Senior Product Owner, Web, Mobile and Platform · March 2023 to August 2024
42%
Web-to-mobile conversion
The challenge
Jugo's platform was web-only at a time when users increasingly expected mobile-first experiences. The business needed native iOS and Android apps to remain competitive, but the path from decision to delivery was unclear. Engineering capacity was split across web and platform work, and cross-site squads in the UK and EMEA had inconsistent ways of working, making coordinated delivery a genuine risk.
The approach
I led the product strategy end-to-end, starting with a phased rollout model (Closed Beta, Open Beta, Release Candidate) rather than a big-bang launch. This gave us real user signal at each stage and allowed us to de-risk delivery incrementally. I drove technical discovery sessions with engineering to align on architecture early, and introduced agile practices across squads to improve cadence and reduce cycle time. I also scoped and delivered public and private APIs to enable client self-service data access, removing a significant onboarding bottleneck that had been slowing enterprise sales.
The outcome
Both iOS and Android apps shipped ahead of schedule. Within three weeks of release, we achieved a 42% web-to-mobile conversion rate, exceeding all internal projections. The API work unlocked a new subscription revenue model and materially improved integration speed for new clients. I also led a proof-of-concept for NVIDIA Picasso and Maxine, bringing AI-enhanced noise cancellation, face tracking, and gaze correction into the product.
- Mobile
- API Strategy
- Agile Delivery
- B2B SaaS
- AI / ML
National Grid
Turning IoT Data into £1.75m of Funded Net Zero Impact
Senior Product Owner, Data · July 2022 to March 2023
£1.75m
Funding secured
The challenge
SF6 gas is one of the most potent greenhouse gases in existence, and it leaks from electrical infrastructure across the grid. National Grid had data from IoT sensors, imagery, and video across the network, but no coherent way to model leakage patterns or predict where intervention was needed most. Without a clear product direction, the data sat unused and the environmental risk remained unquantified.
The approach
I led a data discovery squad to make sense of the available signals: IoT sensor readings, visual inspection imagery, and video footage. Working with environmental scientists and technical experts, we modelled SF6 leakage patterns across the network. Rather than building a reporting tool, I pushed to build something predictive, a system that could identify where leakage was likely before it became a significant emission event. I structured the work to produce not just a technical prototype, but a business case with projected environmental and financial impact. I also coordinated a parallel workstream using Meta Quest hardware to give on-site engineers AR-assisted access to station infrastructure data.
The outcome
The data-driven insights and cross-functional collaboration secured £1.75m in funding for a Net Zero initiative. The predictive maintenance model directly supports National Grid's sustainability goals by enabling targeted intervention rather than reactive repair. The AR component delivered a tangible improvement to on-site safety and operational efficiency.
- Data Product
- IoT
- Net Zero
- Predictive Analytics
- AR
Yorkshire Building Society
Launching YBS's First Mobile App, Ahead of Target
Product Manager, Mobile Apps · August 2020 to September 2021
First
Mobile app at a major building society
The challenge
Yorkshire Building Society had no mobile app. In a sector where challenger banks and digital-first competitors were setting a high bar for member experience, the absence of a mobile channel was a growing strategic risk. The challenge was not just technical: it was organisational. Multiple business units had competing priorities, accountability for the app was unclear, and scope creep had previously stalled the initiative.
The approach
My first priority was to align the business, not just build the product. I brought together cross-functional stakeholders to define a clear scope and reassign team accountabilities, creating the conditions for delivery before writing a single user story. I worked closely with engineering and design to translate member needs into a prioritised feature set, focusing on the highest-value capabilities that would make the app genuinely useful from day one. Throughout delivery, I maintained a tight feedback loop between the business and the team, surfacing decisions early and preventing the late-stage surprises that had derailed earlier attempts.
The outcome
YBS launched its first mobile app across iOS and Android ahead of internal targets. The app created a new digital channel for members, improving access to financial services and strengthening the society's competitive position. The launch was notable not just for hitting the deadline, but for the quality of stakeholder alignment achieved, a model that informed how subsequent digital projects were run.
- Mobile
- Digital Transformation
- FinTech
- Stakeholder Alignment